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Russians Conducted 'Sweeping And Sustained' Campaign To Influence U.S. Election

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"The strategy for right-leaning groups appears to have been to generate extreme anger and suspicion, in hopes that it would motivate people to vote," a new report states. Source: MediaPost.com: social

Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more

Source: Marketing Land - Internet Marketing News, Strategies & Tips

SMX West Early Bird rates expire Saturday – book now!

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Search Tops Digital Media Buys For Large Local Advertisers

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Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. In fact, they spend on average of $78,627 in search, according to the data. Source: MediaPost.com: social

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Source: Marketing Land - Internet Marketing News, Strategies & Tips

The New Personalization: Learning From the DTC Mavericks

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Says Uber's Wayne Miller, "We know a tremendous amount about what a user wants. We're able to detect the patterns and behaviors that we expect people to take to get to the 'happy path.'" Source: MediaPost.com: social

Attention Book Lovers: The 2019 Goodreads Reading Challenge Is Here!

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Let's be honest, most New Year's resolutions are pretty dismal. Luckily, we've found the cure: A goal that you'll look forward to accomplishing. Yes, it's time for the 2018 Reading Challenge ! Make a promise to read more books this year. Goodreads makes it easy to set your own reading goal, track your progress, and celebrate your success with our annual Reading Challenge . Last year, more than three million readers joined the Challenge and collectively finished more than 43 million books. In a recent survey of Goodreads members, 82 percent said they wanted to spend more time reading. So…what are you waiting for? READ Hot Tips For Reaching Your Goal Plan Accordingly Push yourself, but be realistic. Avoid the dreaded reading slump by committing to an achievable goal. You can always increase the number of books in your challenge if you're gaining on yourself. Use the calendar as your guide: 12 books (one per month), 24 books (two per month), or even 5...