Posts

Showing posts from May, 2018

HowStuffWorks Partners With Dr. Oz, Sharecare To launch Health Podcasts

Image
The first series in the podcast collection is called "The Dr. Oz Podcast" and features Dr. Oz and his wife, author Lisa Oz, and their conversations with high-profile figures, such as Deepak Chopra and Dr. Sanjay Gupta. Source: MediaPost.com: social

Inspiring Quote of the day - They Said So

Do not let what you cannot do interfere with what you can do. - John Wooden Source: Quote of the day - They Said So

11 Tried-and-True Lead Magnet Ideas and Examples

Magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great -- but who has time to create it all? In this article, I'll... Source: Marketing

Case Study: How Penguin Press Made 'Little Fires Everywhere' a Roaring Success

"The firemen said there were little fires everywhere," Lexie said. "Multiple points of origin. Possible use of accelerant. Not an accident." [Little Fires Everywhere] It's no accident Celeste Ng's second book, Little Fires Everywhere, has spent 35 weeks on The New York Times' Hardcover Fiction list. The Penguin Press team strategically... Source: Authors & Advertisers Blog

Have we reached peak smartphone and what does that mean for marketers?

Source: Marketing Land - Internet Marketing News, Strategies & Tips

What You Missed Last Month in Google

At last -- June has arrived. And in many parts of the U.S. -- including HubSpot's hometown of Boston -- that means summer is just around the corner. It's a new, warmer season around here. A quieter season. A slower season. Source: Marketing

Memorial Tournament: Joaquin Niemann shares first-round Ohio lead

Teenager Joaquin Niemann and Abraham Ancer lead the Memorial Tournament with Hideki Matsuyama after the first round at Muirfield Village. Source: BBC Sport - Golf

Dealing with jitters on the first tee - three European Tour pros have their say

First tee nerves are here to stay, so Marc Warren, Stephen Gallacher and Richie Ramsay reveal how they've learned to love them. Source: BBC Sport - Golf

'Dear Evan Hansen' shines Broadway's lights on mental health awareness

Image
Tony award-winning musical Dear Evan Hansen tackles mental health issues, anxiety, suicide, and grief in a very thought-provoking way. Cast members Taylor Trensch and Alex Boniello sit down to discuss the show's hopeful message, overwhelmingly positive fan response, and partnerships with various mental health charities. Disclosure: Mashable's Chief Operating Officer, Mike Kriak, is a producer for Dear Evan Hansen. Read more... More about Celebrities , Mashable Video , Interview , Social Good , and Mental Health Source: Social Media

Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How to forecast the revenue opportunity for the coveted 'position 0'

Source: Marketing Land - Internet Marketing News, Strategies & Tips

BookBrowse Highlights: The Rules of Magic

American history is at the fore in two of this week's books: The Woman's Hour: The Great Fight to Win the Vote and The Mercy Seat, a novel set in the Jim Crow South. We also have a great offer for book clubs - to win up to twelve copies of Alice Hoffman's The Rules of Magic for your group. If you're not in a book club you're still welcome to enter and, if you win, Simon & Schuster will send you four copies, one for yourself and three to share with friends. Lastly, we look at YA novels that explore the important topic of depression in young people and go beyond the book to explore the historical background to The Mercy Seat. Source: Bookbrowse Free Newsletters: Information About Books, Authors, and Book-Related Topics

Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How to create catchy, effective subject lines for link outreach

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Ask an #SMXpert — JavaScript & PWAs

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Google My Business Q&A: What you may be missing

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Amazon owns more than 90% market share across 5 different product categories [Report]

Source: Marketing Land - Internet Marketing News, Strategies & Tips

The story of data, Part 4: Will it ever be truly secure?

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. Source: MarketingProfs All In One

How to Run a Meeting so Stuff Actually Gets Done [Infographic]

Image
Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done. Read the full article at MarketingProfs Source: MarketingProfs All In One

How to Sell on Facebook

Image
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services. Read the full article at MarketingProfs Source: MarketingProfs All In One

The Social Networks B2B and B2C Marketers Value Most

Image
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. Read the full article at MarketingProfs Source: MarketingProfs All In One

E-commerce highlights from Mary Meeker's Internet Trends report

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Marketers Of The Future: Specialists Vs. Generalists

Image
It's no wonder marketers' heads are spinning. Today's always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to re-evaluate their strategies, so they can deliver relevant and personalized experiences to each individual. Source: MediaPost.com: social

TBA's "Nice Banking" Campaign For CresCom

Image
CresCom, one of the bigger community banks in the Carolinas is out with a new campaign from The Brandon Agenc y titled "Nice Banking." The campaign is built around the idea that some consumers want a different banking experience—more personal and more caring—than larger regional and national banks tend to provide. TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social, with each tagged to specific product-focused promotions which will change quarterly. Print ads will also run in various lifestyle publications. The agency also created for CresCom a unique URL that dovetails nicely with the campaign theme: www.haveanicebank.com . Have a look at some of the work here , here and here .   Source: MediaPost.com: social

Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search

Image
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon. Source: MediaPost.com: social

3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples)

The term "microsite" refers to branded content that exists independently from the main company website. Microsites have their own URL and are typically used for […] The post 3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples) appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

Data's Downside: Suppressing An Appetite For Risk

Image
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and surprise is powerful. Source: MediaPost.com: social

Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race

Image
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they even use Facebook, while only one in ten characterize it as the social media platform they use "most often," according to new research being released by the Pew Research Center this morning. Source: MediaPost.com: social

Rise And Fall Of Roseanne Is Year's Top Story In Television

Image
Roseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season. Source: MediaPost.com: social

2018 EFFIE Award Preview: Her Story Is Our Story: The Laws of Gilead

Image
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the winning cases that will be awarded gold, silver or bronze Effies at the gala tonight. This series focuses on learning and best practices from the media-focused categories. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of communication that contribute to a brand's success. Source: MediaPost.com: social

What Does Shakespeare Have To Do With 'Energy'? (Trust Us, There's A Link)

In his new book, Richard Rhodes lays out an accessible and surprisingly optimistic history of energy by exploring the lives of scientists and inventors — and a few unlikely people, like Bard of Avon. Source: Book Reviews : NPR

Bing Ads rolls out In-Market Audiences to all US advertisers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

The Easy Step-by-Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they'd have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Source: Marketing

Snap CEO Snarks At Facebook -- But Admits His Product Should 'Evolve'

Image
Alluding to Facebook and its ilk, Snap CEO Evan Spiegel said, "That's why traditional social media feels threatened." Yet while Facebook has plenty of reasons to feel threatened, Snap is looking less and less like one of them. Source: MediaPost.com: social

What's It Worth?

Image
Young people of America (are) using their collective power as a driver of social change. Source: MediaPost.com: social

How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Search is changing thanks to artificial intelligence. Source: Marketing

4 Tools to Find and Manage Influencers

Image
Are you working with social media influencers? Wondering how to vet and recruit influencers? In this article, you'll discover four tools to manage your influencer relationships. #1: Identify and Vet Influencers With Influence.co and Social Blade Influence.co is a tool that helps you easily find and connect with influencers who want to work with brands. [...] The post 4 Tools to Find and Manage Influencers appeared first on . Source: https://www.socialmediaexaminer.com/4-tools-to-find-and-manage-influencers/

Kimpton Hotels Partners With Absolut For Pride

Image
The InterContinental Hotels Group unit is partnering with Absolut Vodka to offer signature Pride cocktails with a portion of the sales going toward The Trevor Project. Source: MediaPost.com: social

"What do I get?"

Image
When people are confused, unengaged or dubious, it's probably because you haven't answered a very simple question to their satisfaction. The answer doesn't have to be direct (quid pro quo doesn't scale very well) but it must be clear enough...              Source: Seth Godin's Blog on marketing, tribes and respect

Groucho Marx

"She got her looks from her father. He's a plastic surgeon." Source: Funny Quote of the Day

The True Artist Plays Mad with His Soul

The true artist plays mad with his soul, labors at the very lip of the volcano, but remembers and clings to his purpose, which is as strong as the dream. He is not someone possessed, like Cassandra, but a passionate, easily tempted explorer who fully intends to get home again, like... Source: Advice to Writers

Mature Mobile Markets Stall Smartphone Growth

Image
On average, people the world over now spend nearly six hours a day consuming digital media -- about half of which is devoted to mobile channels. At the expense of aspiring operating systems, Android and iOS have come to totally dominate the mobile space. Source: MediaPost.com: social

Inspiring Quote of the day - They Said So

Many a false step was made by standing still. - Fortune Cookie Source: Quote of the day - They Said So

image

beauty is fast becoming a duty body botched is a perfect image nudged botox triggers paroxide sniggers old hugs Source: WritersBeat.com

9 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in (unfortunately). Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways... Source: Marketing

Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads

Source: Marketing Land - Internet Marketing News, Strategies & Tips

45 Ways to Create Better Customer Experiences With Emotion

Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and […] The post 45 Ways to Create Better Customer Experiences With Emotion appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

Didit Makes Bid To Acquire Gawker

Image
Marketing and communications firm Didit has made a $1.1 million stalking horse bid for shuttered gossip site Gawker. Didit wants to relaunch Gawker.com with a new editorial mission: "Gawker For Good." Source: MediaPost.com: social

California ballot measure could become 'America's GDPR'

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Sexuality, Mortality, Failure — 'My Ex-Life' Has Fun Asking Big Questions

A divorced couple reconnects after nearly 30 years apart in Stephen McCauley's new novel. Critic Maureen Corrigan says My Ex-Life is a social satire that's "suffused with generosity." Source: Book Reviews : NPR

How to use influencer marketing to meet your company's goals

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Roca Labs Presses Judge To Dismiss FTC Suit

Image
Roca Labs says in new court papers that its attempts to prevent bad reviews failed. Source: MediaPost.com: social

The Future Of Marketing To Moms In Light Of Social Media Moves

Image
Amazon quietly acquired Twitch for $970 million in 2014 but lately people are noticing. Twitch is a popular online service for watching and streaming digital video broadcasts. Today it has expanded beyond its original gamer audience to include cooking shows, music and more. Source: MediaPost.com: social

Key Insights To Help You Engage With Gen Z This Summer

Image
April showers ended and May flowers arrived right on time with a lovely vignette effect on our social feeds. Members of Generation Z continue to prepare for summer, eager to begin their vacations and capture every moment for social. To Gen Z, summer is an opportunity to make up for missed time and celebrate life as they pursue passions and travel. Source: MediaPost.com: social

European Tour Leaderboard

Check out who is leading the event on the European Tour this week with this handy leaderboard and highlights PARIS, FRANCE - JULY 02: A general view of the leaderboard ahead of play during the final round of the HNA Open de France at Le Golf National on July 2, 2017... Source: Golf Monthly

The Memorial Tournament Golf Betting Tips

The PGA Tour are at Jack's event at Muirfield Village Golf Club for the The Memorial Tournament presented by Nationwide, check out our The Memorial Tournament Golf Betting Tips Who is going to triumph at Jack's event at Muirfield Village? This article The Memorial Tournament Golf Betting Tips appeared first on... Source: Golf Monthly

Boating Group Targets Women For First Time

Image
The Recreational Boating & Fishing Foundation (RBFF) and agency Colle McVoy are introducing the association's first campaign aimed exclusively at women to increase their participation in boating and fishing.   The creative with lots of quick cuts juxtaposes images of young, active women fishing, along with empowering statements, such as "I Make Waves Without Warning," to emphasize how fishing is unlike preconceived beliefs. This push is timed to coincide with National Fishing and Boating Week held June 2-10 to help raise awareness that this activity is increasingly skewing younger and female, says the RBFF. To that end, the group estimates that 45% of new participants are women. This new effort is part of RBFF's ongoing goal to bolster fishing and boating participation among families as well as create awareness for aquatic conservation.  The campaign includes 60-, 30- and 15-second videos as well as digital advertising, social media, PR, influencer engagemen

Nestle Waters Teams With WWE On 'Choose Water'

Image
In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's "SummerSlam." Source: MediaPost.com: social

GDPR's Impact On Your Inbox

Image
My inbox is exploding with GDPR notices, but does ignoring these emails and refusing to click and accept these new policies mean the end of junk mail in my inbox? Unfortunately, the answer is no. Source: MediaPost.com: social

The 'Where are you from?' meme reminds us to look at a map every once in a while

Image
Growing up in a small town, leaving said small town, and then having to explain where you're from to curious people you encounter for the rest of your life is exhausting. Sure, people are mostly familiar with the 50 states, but when someone asks "Where are you from?" they usually want specifics like towns, noteworthy landmarks nearby, etc. Trying to explain geography to someone completely unfamiliar with an area is tough, and finally, Twitter users have found a way to accurately illustrate the frustration associated with describing your place of origin. Behold: The hometown meme. SEE ALSO: Who needs to labels when we have 'I am straight/gay/bi' memes? Read more... More about Twitter , Memes , Culture , Social Media , and Hometown Source: Social Media

How brands can find and keep customers without third-party data

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How To Test If Your Online Business Will Make Any Money

The light bulb came on. You just got an online business idea that'll change everything. A way to convert your passion or skill set into […] The post How To Test If Your Online Business Will Make Any Money appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

'Roseanne' Has Short Second Life - By The Numbers

Image
For the season, "Roseanne" earned 13.5 million overall viewers and a 3.5 rating among 18-49ers. "Roseanne" was tops among 18-49 viewers for the season among all broadcast shows, ranking second in overall average viewers. "Roseanne" had nearly 20 times the level of "dislike" and 18.3 times higher "hate" reactions than the average half-hour comedy. Source: MediaPost.com: social

No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content

Image
He's back -- and his priorities don't include the word "media." Programmatic it is, then? Source: MediaPost.com: social

NBC's 'Reverie' Offers Farfetched Take On VR, AI, Social Media

Image
NBC becomes the latest network to take on aspects of our modern world that have emerged recently as hot topics for TV. Source: MediaPost.com: social

Italian Open Golf Betting Tips

This week the European Tour are in Italy – check out who we think will do well with these Italian Open Golf Betting Tips The GM Tipster has picked a fan favourite This article Italian Open Golf Betting Tips appeared first on Golf Monthly. Source: Golf Monthly

Powerade Brings 'Some Kind Of Power' To FIFA

Image
The latest ad has the campaign's bodega-owner protagonist imagining himself as a soccer player with superhero-like abilities. Source: MediaPost.com: social

Papua New Guinea Delivers Facebook Smackdown

Image
The country enacted a one-month ban on the social network. The plan is to "identify users that hide behind fake accounts, users that upload pornographic images [and] users that post false and misleading information on Facebook." Source: MediaPost.com: social

Papua New Guinea Delivers Facebook Smackdown

Image
The country enacted a one-month ban on the social network. The plan is to "identify users that hide behind fake accounts, users that upload pornographic images [and] users that post false and misleading information on Facebook." Source: MediaPost | Social Media Insider

DoubleClick Bid Manager opens up digital audio ad buying globally

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need

Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you -- and me. It's another edition of "Unriddled," our mid-week digest of the tech news you need to know. Source: Marketing

How to Become a More Adaptable Leader

When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let's just call it leadership and then talk about how to be better at it,... Source: Marketing

6 Tools for Social Media Content Inspiration

Image
Need more ideas to fill the gaps in your social media posting calendar? Looking for tools to help? In this article, you'll discover six tools and websites that will help keep your social media content interesting, timely, and relevant. #1: Discover Unofficial Holidays and Popular Events With Forekast Forekast is one of the best places [...] The post 6 Tools for Social Media Content Inspiration appeared first on . Source: https://www.socialmediaexaminer.com/6-tools-for-social-media-content-inspiration/

How to Take a Screenshot on Windows: Quick Guide

Screenshots are undeniably useful, whether you're writing a how-to guide or putting together a training presentation for your team. Source: Marketing

NEW! Now You Can Send a Customizable Message to Readers Who Enter Your Premium Giveaway

Ever wish you could reach through your screen and connect directly with everyone who entered your giveaway – sharing a bit more about the book, encouraging them to buy a copy, or helping them stay up-to-date by following you? Starting today, now you can provide more reasons to buy your book... Source: Authors & Advertisers Blog

More better math

Image
Math's important. It's elegant. It's a magical way to deal with abstract concepts on your way to finding out the provable truth. There's not enough math in the world. Math isn't the same as arithmetic. Basic arithmetic is necessary, but...              Source: Seth Godin's Blog on marketing, tribes and respect

Writing Is Not Hard

Writing is not hard. Just get paper and pencil, sit down, and write as it occurs to you. The writing is easy—it's the occurring that's hard. STEPHEN LEACOCK Source: Advice to Writers

Robert Anthony

"Some people drink from the fountain of knowledge, others just gargle." Source: Funny Quote of the Day

Inspiring Quote of the day - They Said So

Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you. ... You are the only one who can put them together into that unique pattern that... Source: Quote of the day - They Said So

Marketing Day: Going all-in on AMP, voice search & Google's meeting with publishers on GDPR

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Two weeks until SMX Advanced. Lock in your ticket now!

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Issuu Introduces Update To Make Stories Shareable On Social Media

Image
Issuu is used by 3.5 million publishers, which have shared nearly 40 million publications read by 100 million unique viewers every month. The new free feature allows users to upload documents (usually PDFs) to Issuu, which can then organize content into individual stories or themes. Source: MediaPost.com: social

Vermont Becomes First State To Regulate Data Brokers

Image
Data brokers that sell personal information about residents of Vermont must register with the state, under a new law regulating the industry. Source: MediaPost.com: social

Young Adult Novels Exploring Depression

Image
According to Suicide Awareness Voices of Education (SAVE), suicide is the second leading cause of death in people 15-24 years of age, and ranks tenth when considering all ages. The Centers for Disease Control and Prevention estimates that in the United States, eight percent of all people over the age of twelve suffer from depression in any two-week period. Although females are more likely to experience a major bout, males' related suicide attempts are more likely to end in death. In addition to The Memory of Light by Francisco X. Stork , several recently published books for teens explore the issues of depression and suicide in teens. [More] Source: BookBrowse Blog

Why Do Good People Become Bad Online?

Image
Whether we like it or not, online connection engenders some decidedly bad behavior. It's one of those unintended consequences that I like to talk about -- a behavioral side effect that's catalyzed by technology. And, if this is the case, we should know a little more about the psychology behind this behavior. Source: MediaPost.com: social