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Showing posts from August, 2017

Farmers Insurance Brings Help To Hurricane Victims

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"Farmers Insurance understands that beyond the physical devastation, the emotional toll can often leave a lasting mark on victims," said Farmers Insurance's Keith Daly. Source: MediaPost.com: social

John Glenn

"There is still no cure for the common birthday." Source: Funny Quote of the Day

Instagram starts putting Stories, but not Story ads, on its website

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Inspiring Quote of the day - They Said So

The things you learn in maturity aren't simple things such as acquiring information and skills. You learn not to engage in self-destructive behavior. You learn not to burn up energy in anxiety. You discover how to manage your tensions. You learn that self-pity and resentment are among the most toxic of... Source: Quote of the day - They Said So

Sick Of Selfies, Pandora Celebrates Daily Triumphs

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The campaign stems insights from a survey, based on interviews with 7,000 women between 18 to 50. The majority-53%-say they find selfies uninspiring. Source: MediaPost.com: social

Unusual Talents

As the name implies, I want to hear about your unusual talents, or something you think is unusual that you can do. perhaps you have an uncanny... Source: WritersBeat.com

Facebook Rolls Out Video Hub Watch

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Unveiled in August, Watch represents the social giant's more ambitious video effort to date. It was designed to complement the various videos that users find in their News Feeds. Source: MediaPost.com: social

I'll Have My Email Well Done: Customer Service And Email Marketing

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Chatbox and phone may be on top, but email remains a strong customer service tool. Source: MediaPost.com: social

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Your account structure might be hurting performance. Here's why (and how to fix it)

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Why real-time attribution is (mostly) irrelevant, and what to do instead

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Lookalike modeling breathing new life into old channels

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Back-To-School Searches Continue After Teachers Ring The Bell

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Staples gave the "easy button" an IoT makeover with help from IBM Watson. The button, originally intended as a metaphor for quick delivery of office and school supplies, moved into the next generation. Source: MediaPost.com: social

BookBrowse Highlights: First Novels, Fall Discussions & Fish Out of Water

This week we feature two debut novels, The Resurrection of Joan Ashby by Cherise Wolas and Stay With Me by Ayobami Adebayo. We also review Helen Dunmore's last novel Birdcage Walk and take a look at the life of this great British author who died too young this June. Lastly, we take a look at all eight books in our Fall Book Club program and find out the source of the expression "fish out of water." Source: Bookbrowse Free Newsletters: Information About Books, Authors, and Book-Related Topics

Teens, you deserve a life free from phones and social media. Here's how to get it.

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Anyone with a smartphone lives in fear of missing out at some point.   I've personally watched my Boomer parents' eyes glaze over as they sit at the dinner table and scroll through Facebook. As a Gen X/Millennial Cusper (a Xennial, if you will), I deleted Facebook and Twitter from my phone, but still compulsively update Apple News.   SEE ALSO: Why Lady Gaga and her mom want you to take this 'mental health first aid' class The truth is, we feel drawn to our mobile devices because they deliver an exciting emotional rush every time we hold those shiny little computers in our hands and reveal what's new in the world.   Read more... More about Facebook , Twitter , Instagram , Snapchat , and Social Good Source: Social Media

Google says we don't need no stinking location modifiers… or do we?

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Callum Shinkwin: Englishman leads Czech Masters

England's Callum Shinkwin leads the D+D Real Czech Masters, the first qualifying event for next year's Ryder Cup. Source: BBC Sport - Golf

Verizon Asks FCC To Block State Broadband Privacy Rules

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"Rules that stop at the state line -- including rules for important concerns such as privacy -- don't work in today's interconnected world," Verizon says in a new FCC filing. Source: MediaPost.com: social

Digital Engagement Index

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On Thursday (8/24), Nintendo uploaded a YouTube video promoting the Splatoon 2 game for Nintendo Switch. Garnering 470K engagements between Thursday (8/24) and this Wednesday (8/30), the video ranked as the #1 post shared by the Japanese gaming company over the past 7 days, helping Nintendo to reach the #7 spot of the leaderboard with 2.5M digital engagements. Source: MediaPost.com: social

Amateur Golfer Shoots 59 In Club Competition!

+2 handicapper Darren Crabb shot the score in the Presidents Prize at Dartford Golf Club in Kent The +2 handicapper shot 10-under-par round his home course in the Presidents Prize This article Amateur Golfer Shoots 59 In Club Competition! appeared first on Golf Monthly. Source: Golf Monthly

Are 'You In' To The US Open?

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The United States Tennis Association (USTA) is encouraging people to attend the 2017 US Open in New York City with the "You In" campaign. Mcgarrybowen developed the creative while Spero was responsible for the out-of-home. The messaging juxtaposes well-known players with NYC images while a male voiceover motivates viewers to purchase tickets by alluding to NYC's culture by saying how only "NYC can throw a party this big" and to "not miss out" of this moment. The ads can be seen here and here . To capture the footage of a 15-story Roger Federer image, and other players images giant projectors were wheeled through the city in the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge. The campaign also promotes the improvements made at the US Open grounds last year, including a state-of-the art retractable roof over Arthur Ashe Stadium, a Grand Stand, and greatly expanded shop

'The Burning Girl' Is More Than Just A Pretty Victim

Edgar Allan Poe once wrote that the death of a beautiful woman is "unquestionably, the most poetical topic in the world." In her new book, The Burning Girl, Claire Messud responds: Not to us women. Source: Book Reviews : NPR

5 Influencer Marketing Strategies For Startups With No Budget

Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so […] The post 5 Influencer Marketing Strategies For Startups With No Budget appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

Should We Worry About Golf Clubs Closing?

Many golfers will have heard of a local club that has closed its doors. Should we be worried for the game's future? Many golfers may have heard of a local club that is now no more. Should we be concerned for the game's future? This article Should We Worry About Golf... Source: Golf Monthly

BMB To Bring Snapple Awareness To UK

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As Snapple rolls out its new "A Taste for Life" brand positioning, the American beverage brand is appointing BMB to develop content specifically for the UK market. Previous marketing efforts in the UK have adapted U.S. content for UK social channels. BMB is a familiar face to Snapple, currently handling advertising duties for Rubicon, which is part of Snapple UK distributor AG Barr's portfolio. In 2015 the Dr Pepper Snapple Group, Snapple's U.S. brand owners, agreed to a deal giving AG Barr rights to sell Snapple under license in Europe. The aim of this new Snapple social strategy will be to develop brand awareness and encourage UK consumers to try the juices and iced tea drinks. Concurrently, Dr Pepper Snapple Group is refreshing the Snapple brand, including the recent introduction of a 16-ounce plastic bottle that looks and feels just like its iconic 16-ounce glass bottle, complete with a metal cap that "pops" when opened. Both bottles, of course, will

Come Fly With Me -- But Don't Expect Customer Service

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Travel sites have been outed as failing half of the Brits that use them, and it's little surprise. Source: MediaPost.com: social

3 reasons I deleted your cold outreach email

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Lithium adds Jive-x tech to its customer community platform

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Fuze CMO: A single source of truth for customer data 'collapses under its own weight'

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Head-to-Head: Cleveland RTX-3 v Titleist Vokey SM6 Wedges

Head-to-Head: Cleveland RTX-3 v Titleist Vokey SM6 Wedges - We pitted two of 2017's best wedges up against each other but which would prevail? Which wedge would win this titanic battle of the short game saviours? This article Head-to-Head: Cleveland RTX-3 v Titleist Vokey SM6 Wedges appeared first on Golf Monthly.... Source: Golf Monthly

GM Promotion: Skechers Go Golf Out Of The Box Comfort Challenge

Readers Craig Van Flute and Ian Purvis rose to our Skechers Go Golf 'Out of the Box Comfort' challenge over a demanding 54-hole day at Royal Ashdown Forest in East Sussex… Two GM readers took the Skechers Go Golf 'Out of the Box Comfort' challenge over a demanding 54-hole day at... Source: Golf Monthly

Titleist 818 Hybrids Revealed

Titleist 818 Hybrids Revealed - New 818 H1 and H2 hybrids are said to deliver distance, forgiveness and even more adjustability in two distinct profiles Everything you need to know about the new Titleist 818 hybrids This article Titleist 818 Hybrids Revealed appeared first on Golf Monthly. Source: Golf Monthly

Hurricane Coverage Delivers Earned Media For Trump Caps

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President Trump was on TV wearing a white baseball cap with "USA" in bold black letters, which is available on his website, while visiting flood-ravaged southeast Texas. Trump is trying to make a buck while attending a massive weather-related tragedy in which people died and tens of thousands lost their homes. Source: MediaPost.com: social

The 11 Best Game-Improvement Irons 2017

We take a look at the 11 best game-improvement irons 2017 has to offer that could help you find more greens and attack more pins this season The 11 best game-improvement irons 2017 Outside your annual sub, your irons are probably the most expensive golf purchase you …Continue reading >> This... Source: Golf Monthly

It's Time To Apply Digital Video Metrics To TV Ratings

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If we focus on duration of viewability for cross-screen video, then it makes sense to do the same for the television audience. Measuring duration of "watching" TV would deliver more valuable data to networks and advertisers to improve impact. Source: MediaPost.com: social

How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do... Source: Marketing

Debate: Is It Ever Okay To NR?

Two Golf Monthly regulars go head to head on the dividing topic of the No Return... Two GM regulars have differing views on golf's No Return...What's your stance? This article Debate: Is It Ever Okay To NR? appeared first on Golf Monthly. Source: Golf Monthly

The Rise Of Tommy Fleetwood

The likeable Englishman is finally fulfilling his massive potential, but what's behind his dramatic turnaround this season? BBC Golf Correspondent Iain Carter takes a look... The likeable Englishman is finally fulfilling his massive potential, but what's behind his dramatic turnaround this season? This article The Rise Of Tommy Fleetwood appeared first... Source: Golf Monthly

5 Social Sharing Tools for Teams

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Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on social? In this article, you'll discover five tools that will help you coordinate the content your team posts on social media. #1: Leverage Employee Advocacy With Smarp If you're looking for ways to [...] This post 5 Social Sharing Tools for Teams first appeared on . - Your Guide to the Social Media Jungle Source: http://www.socialmediaexaminer.com/5-social-sharing-tools-for-teams/

"Social" Becoming A Call-Out Culture

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Social has sparked a culture of calling out businesses, whether in the form of a friend's angry rant about their contractor, or the latest video of a scorned customer on the evening news. Source: MediaPost.com: social

PepsiCo's Lagging AMP Energy Gets Organic Reboot

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The brand has redesigned its 12-ounce cans (above), and is in the process of updating the look of its website and its Facebook, Twitter and Instagram assets. Source: MediaPost.com: social

August Social Media News: Facebook Watch, YouTube Messaging & More

We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you -- because even though we took a summer... Source: Marketing

Resilience and the high end

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The high end is brittle, unstable and thus, expensive. The car that wins a race, the wine that costs $300, the stereo that sounds like the real thing... The restaurant that serves perfect fruit, the artisan who uses rare tools...              Source: Seth Godin's Blog on marketing, tribes and respect

Writing Is About Charm

We're not only allowed to think about audience, we'd better. What we're doing in writing is not all that different from what we've been doing all our lives, i.e., using our personalities as a way of coping with life. Writing is about charm, about finding and accessing and honing ones' particular charms. To say... Source: Advice to Writers

Casey Stengel

"All right everyone, line up alphabetically according to your height." Source: Funny Quote of the Day

The Complete Guide to Twitter Advertising Targeting Options [Infographic]

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Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read the full article at MarketingProfs Source: MarketingProfs All In One

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

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Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs Source: MarketingProfs All In One

The Customer Service Issues That Annoy Consumers Most

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Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group. Read the full article at MarketingProfs Source: MarketingProfs All In One

Inspiring Quote of the day - They Said So

Your life does not get better by chance. It gets better by change. - Jim Rohn Source: Quote of the day - They Said So

Oops: An Instagram bug let a hacker access phone numbers and email addresses

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What's shady, possibly wearing a hoodie, and is currently sitting on the stolen personal information of an untold number of high-profile Instagram users? That would be — SURPRISE! — a random hacker. Or several of them.   SEE ALSO: Remotely hacking ships shouldn't be this easy, and yet ... "We recently discovered that one or more individuals obtained unlawful access to a number of high-profile Instagram users' contact information — specifically email address and phone number — by exploiting a bug in an Instagram API," an Instagram spokesperson told Mashable via email. "No account passwords were exposed. We fixed the bug swiftly and are running a thorough investigation." Read more... More about Instagram , Cybersecurity , Hackers , Hacking , and Social Media Source: Social Media

Blessington Leaves W+K For YouTube To Lead Brand, Media, Experiences

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Blessington brings years of experience to YouTube, working with some of the world's largest and well-known brands. With his departure, Karrelle Dixon moves into the role and partners with executive creative directors Eric Baldwin and Jason Bagley to run the agency's largest office. Source: MediaPost.com: social

Legal Gray Zone: Firms Sued For Sending Unsolicited Email

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Several firms are fighting a lawsuit over alleged spamming and misleading copy. Source: MediaPost.com: social

Buying a pre-owned domain? Check these 10 things first

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Survey: More consumers seeking to buy directly from brands vs. retailers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How to rank #1 on YouTube search in 30 days [case study]

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Shakespeare in Books and Film

According to Guinness World Records , William Shakespeare is the world's best-selling playwright, with in excess of four billion copies of his plays and poetry making it to press over the centuries. He is also history's most filmed author; his works have been adapted into 420 feature film and TV-movie versions ( Hamlet alone has been performed on screen 79 times). While his plays are timeless works of art, some people find them challenging due to the Elizabethan prose. Over the years many attempts have been made to adapt the plays into a format that contemporary audiences might find more accessible (some resulting in a more faithful interpretation than others). [More] Source: BookBrowse Blog

How AI and image recognition are transforming social media marketing

Source: Marketing Land - Internet Marketing News, Strategies & Tips

A martech wish list: Where marketing clouds need to go

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Old Folks Home

Old men stare through stale air, unblinking, expressionless. In the still room they sit in rigid retreat, Thoughts turned in against the visual... Source: WritersBeat.com

GroupM sheds light on its updated viewability standards for display & video ads

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Generation Z Speaks Their Minds

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It seems protests are the new norm and Generation Z has been at the heart of much of the activity. Source: MediaPost.com: social

Blessington To Head YouTube Brand Strategy, New Design Revealed

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YouTube is having a big week. On the heels of relaunching its flagship app, the video giant is bringing in Tom Blessington to lead its brand strategy and integrated marketing campaigns across its full line of businesses. Source: MediaPost.com: social

Google Home partnership with Condé Nast's Vogue offers new model for publishers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Why The 2018 European Ryder Cup Team Will Be Seriously Strong

Don't write off Europe too fast, the 2018 European Ryder Cup team will be incredibly strong Here's our predicted European Ryder Cup team for next year... This article Why The 2018 European Ryder Cup Team Will Be Seriously Strong appeared first on Golf Monthly. Source: Golf Monthly

'No Kid Hungry' Campaign Uses Emojis To Combat Hunger

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Developed pro bono by BBH NY, the social media campaign uses emojis - nicknamed EmojiMeals - to illustrate how one in six kids suffers from hunger. Source: MediaPost.com: social

Adobe adds email features in Campaign, releases survey vouching for the channel's robust health

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How To Use Email Automation To Significantly Increase eCommerce Sales

Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all […] The post How To Use Email Automation To Significantly Increase eCommerce Sales appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

When marketing to people you think you know, don't be blinded by your own POV

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How Brands Use Instagram Stories [Infographic]

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The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium. Read the full article at MarketingProfs Source: MarketingProfs All In One

The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

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These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. Read the full article at MarketingProfs Source: MarketingProfs All In One

The Importance of a Well-Rounded Marketing Technology Stack

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The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization. Read the full article at MarketingProfs Source: MarketingProfs All In One

How B2B Marketers Follow Up With Event Leads

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Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain. Read the full article at MarketingProfs Source: MarketingProfs All In One

Customer Service Goes Social [Infographic]

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Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service. Read the full article at MarketingProfs Source: MarketingProfs All In One

These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

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To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. Read the full article at MarketingProfs Source: MarketingProfs All In One

Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?

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Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path. Read the full article at MarketingProfs Source: MarketingProfs All In One

What YouTube's upcoming swipe-next gesture may mean for advertisers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Is TV's Latest Cry For Help A Call for Attribution?

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While TV, unlike digital, wasn't built with measurement in mind, marketers have become accustomed to a granular level of knowledge about their audiences and are now demanding the same from TV. Source: MediaPost.com: social

Is Facebook The Next Front Page For Newspapers?

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As Facebook plans its aggregation service, indirect traffic already outweighs direct traffic for UK newspapers. Source: MediaPost.com: social

Mirrors And Neck Ruffs: A Graphic Novel Takes On Velázquez

Writer Santiago García and artist Javier Olivares examine Diego Velázquez' painting Las Meninas and its influence down the centuries with a heady — and sometimes heavy — mix of comics and high art. Source: Book Reviews : NPR

Scottish Par-3 Championship proves to be a hit

Fergus Bisset took part in the inaugural Aberdeen Asset Management Scottish Par-3 Championship at the Paul Lawrie Golf Centre, Ardoe by Aberdeen and experienced a tremendous short course as well as a superbly run and great fun tournament. Fergus Bisset took part in the event at the Paul Lawrie Golf Centre... Source: Golf Monthly

Dell Technologies Championship Golf Betting Tips

The second week of the FedExCup Playoffs takes place at TPC Boston, check out who we think will do well with these Dell Technologies Championship Golf Betting Tips Check out who we think will win this week at TPC Boston This article Dell Technologies Championship Golf Betting Tips appeared first on... Source: Golf Monthly

Kipling Launches First Global Brand Campaign

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The images used in the campaign were crafted to work across multiple markets. The messages will be implemented in all regions worldwide. Source: MediaPost.com: social

Thumbs Up But Pinkies Down In New Underwood Canned Wine Campaign

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The new "Inside Every Can" campaign supports established offerings such as Pinot Noir and Rose with "scenes within scenes" creative imagery. Source: MediaPost.com: social

Take our AMP (Accelerated Mobile Pages) survey

Source: Marketing Land - Internet Marketing News, Strategies & Tips

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers... Source: Marketing

Czech Masters Golf Betting Tips

The European Tour's 2018 Ryder Cup Rankings start this week. Check out who we think will do well with these Czech Masters Golf Betting Tips Who is going to put in an early Ryder Cup bid? This article Czech Masters Golf Betting Tips appeared first on Golf Monthly. Source: Golf Monthly

Social Media Helps Harvey Response, But Hoaxes Are Common

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Social media has become one of the main means for disaster victims to ask for help, get news, updates and official instructions. It lets friends and family know that they are OK. Conversely, the hurricane triggered its own virtual storm of fake news and hoaxes - some of them genuinely dangerous. Source: MediaPost.com: social

Social Media Helps Harvey Response, But Hoaxes Are Common

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Social media has become one of the main means for disaster victims to ask for help, get news, updates and official instructions. It lets friends and family know that they are OK. Conversely, the hurricane triggered its own virtual storm of fake news and hoaxes - some of them genuinely dangerous. Source: MediaPost | Social Media Insider

10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever

Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square. Source: Marketing

How To Watch The Dell Technologies Championship On Sky Sports

It's week two of the FedEx Cup Playoffs, here's how to watch the Dell Technologies Championship at TPC Boston It's week two of the FedEx Cup Playoffs, here's how to watch the Dell Technologies Championship at TPC Boston This article How To Watch The Dell Technologies Championship On Sky Sports appeared... Source: Golf Monthly

How to Improve Your LinkedIn Engagement

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Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you'll discover five simple tactics to improve engagement on your LinkedIn posts. #1: Write Text-Only Posts You've probably heard that people engage more when a social media post shows an image or video. [...] This post How to Improve Your LinkedIn Engagement first appeared on . - Your Guide to the Social Media Jungle Source: http://www.socialmediaexaminer.com/linkedin-engagement-how-to-improve/

How to Create 30 Days Worth of Instagram Posts in One Day

Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How's that... Source: Marketing

Fear of escalation

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In any organization of more than two people, there's the opportunity to escalate a problem. When the software doesn't work, or the customer is in a jam or something's going sideways, you can hand the problem up the chain. Escalation...              Source: Seth Godin's Blog on marketing, tribes and respect