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Showing posts from December, 2017

Find the Right Word

A writer who has never explored words, who has never searched, seeded, sieved, sifted through his knowledge and memory…dictionaries, thesaurus, poems, favorite paragraphs, to find the right word, is like someone owning a gold mine who has never mined it. RUMER GODDEN Source: Advice to Writers

Inspiring Quote of the day - They Said So

I wanted to achieve something essential in life, something that is not measured by money or position in society. The mountains are not stadiums where I satisfy my ambitions to achieve. They are my cathedrals, the houses of my religion. In the mountains I attempt to understand my life. They are... Source: Quote of the day - They Said So

Ontario

Il y a plus de choses dans le ciel et la terre, Horatio, Que sont rêvés dans votre philosophie. Now as I was a young lad having scarcely oped... Source: WritersBeat.com

12.53: Writing Excuses True Confessions

It's the end of 2017, so let's talk about the things that we've tried to make work, and failed at. Not things that we tried before arriving at career-level measures of success—things that we've folded, spindled, and/or mutilated since then. There were a lot of them! This episode runs close to thirty minutes... Source: Writing Excuses

Acknowledgments

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Even though it's usually at the end, the acknowledgments are often the most important part of a book. This year, thousands of people have helped. They've inspired those they engaged with, built things that mattered, gracefully handled pain and loss,...              Source: Seth Godin's Blog on marketing, tribes and respect

Samuel Pepys

"Strange to see how a good dinner and feasting reconciles everybody." Source: Funny Quote of the Day

Storytelling Is an Act of Cruelty

Storytelling is an act of cruelty. We are cruel to our characters because to be kind is to invite boredom, and boredom in storytelling is synonymous with big doomy death-shaped death. So: be cruel to your protagonist. Rob him of something. Something important. Something he needs. A weapon. An asset. A... Source: Advice to Writers

Inspiring Quote of the day - They Said So

Each player must accept the cards life deals him or her: but once they are in hand, he or she alone must decide how to play the cards in order to win the game. - Voltaire Source: Quote of the day - They Said So

Mad Max funfix

First part of a short story... It has been several years since Max Rockatansky left everything behind and chose to disappear into the... Source: WritersBeat.com

Granularity

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You can't make an hourglass with a boulder. But break the boulder into sufficiently small bits of sand, and you can tell time. You wouldn't want to eat a baked loaf of ice cream, mustard, fish, bread, capers and cheese....              Source: Seth Godin's Blog on marketing, tribes and respect

Charles M. Schulz

"Don't worry about the world coming to an end today. It is already tomorrow in Australia." Source: Funny Quote of the Day

Dialogue Is Not Conversation

Young writers often confuse dialogue with conversation, under the assumption that the closer you get to reality, the more convincing you sound. But dialogue is not conversation. Dialogue is a construct; it is artificial; it is much more efficient and believable than real conversation. Just as fiction itself distorts reality in... Source: Advice to Writers

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

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Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read the full article at MarketingProfs Source: MarketingProfs All In One

101 Fascinating Facts About Domain Names [Infographic]

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Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO. Read the full article at MarketingProfs Source: MarketingProfs All In One

How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

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Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor. Read the full article at MarketingProfs Source: MarketingProfs All In One

2018 Digital Marketing Plans: Budget and Tactic Trends

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Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. Read the full article at MarketingProfs Source: MarketingProfs All In One

Do More Working Hours Equal a Healthier Economy? [Infographic]

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Working more hours doesn't necessarily lead to a more productive economy, as this infographic shows. Take a look to see which countries are the most productive and which are the least. Read the full article at MarketingProfs Source: MarketingProfs All In One

How Brands Can Tackle Livestreaming Video Challenges

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Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels. Read the full article at MarketingProfs Source: MarketingProfs All In One

Small Business Digital Marketing Trends for 2018 [Infographic]

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Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. Read the full article at MarketingProfs Source: MarketingProfs All In One

Inspiring Quote of the day - They Said So

Your success will not be determined by your gender or your ethnicity, but only on the scope of your dreams and your hard work to achieve them. - Zaha Hadid Source: Quote of the day - They Said So

Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Tiger Woods: American says he struggled to walk during recovery from back injury

Tiger Woods says he struggled to walk and needed help getting out of bed during his recovery from a back injury. Source: BBC Sport - Golf

Three things marketers must do to better serve customers in 2018

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Negative reviews from ex-employees are finally against Google's guidelines

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Gannett Focuses On Memberships, Digital Growth

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Most readers come to publisher's sites from social platforms. The challenge is to convert those audiences to paying members. If a reader comes to a Gannett site for sports news, target the reader with a digital subscription that includes sports content. Source: MediaPost.com: social

8 tips for getting social media ads right

Source: Marketing Land - Internet Marketing News, Strategies & Tips

What piqued your fellow marketers' interest this year — our top 10 columns on Marketing Land

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Companies Need To Be Proactive To Combat Email Phishing

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Another year marked by email phishing and data breaches is coming to an end, and it is crucial for businesses to take this threat more seriously in the New Year. Source: MediaPost.com: social

How To Get Your Email Delivered: ZeroBounce Offers A Guide

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ZeroBounce is offering a free guide on how to get email delivered. It delves into several technical issues. Source: MediaPost.com: social

For TV In 2017, Trump Was Disrupter In Chief

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Except for the occasional "big" story, news channels expended most of their efforts in 2017 to reporting on Trump -- or more to the point, yakking incessantly about him. Source: MediaPost.com: social

Finding people with similar interests

Hello there everyone! Happy holidays and a happy new year! It's been a while since my last visit. I sort of built up a new portfolio and I was... Source: WritersBeat.com

How agencies are adapting to continued pressures on their business model

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How To Use Facebook Messenger Bots To Grow Your Email List

Come on, admit it. You're just a little bit curious about all the hype surrounding Messenger bots. Even if you haven't looked into using them […] The post How To Use Facebook Messenger Bots To Grow Your Email List appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

Facebook: Not A Media Company, But A Controller Of News

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Last week, Facebook made the controversial announcement that it would drop the "Disputed" tag from stories fact checkers found to contain false information. What the platform is really saying: It will no longer take responsibility for fake news stories - and the damage caused in their wake. Source: MediaPost.com: social

Using Facebook Ads to Turn New Customers Into Repeat Customers

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Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...] This post Using Facebook Ads to Turn New Customers Into Repeat Customers first appeared on . - Your Guide to the Social Media Jungle Source: https://www.socialmediaexaminer.com/using-facebook-ads-to-turn-new-customers-into-repeat-customers-maxwell-finn/

Allstate's 'Mayhem' Tries Hard To Keep Resolutions

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The campaign, from Leo Burnett (Chicago), rolls out in phases that mirror actual consumer resolution behavior. Source: MediaPost.com: social

New habits

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I bought a CD yesterday. That didn't used to be news. I used to buy a CD every week, week after week, year after year. It adds up. Hi-rez streaming changed that habit for me, but it took about a...              Source: Seth Godin's Blog on marketing, tribes and respect

Frances Wright

"Pets, like their owners, tend to expand a little over the Christmas period." Source: Funny Quote of the Day

Art Stands on the Shoulders of Craft

Art stands on the shoulders of craft, which means that to get to the art, you must master the craft. If you want to write, practice writing. Practice it for hours a day, not to come up with a story you can publish but because you long to learn how to... Source: Advice to Writers

Joe Sabol; Martech Column; We're Already Seeing The Fallout from Apple's War…

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…

Source: Marketing Land - Internet Marketing News, Strategies & Tips

A piece I listened to: -

https://www.youtube.com/watch?v=St6jyEFe5WM Source: WritersBeat.com

It's not the trend that you need to watch for. It's the trend inside the trend.

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Inspiring Quote of the day - They Said So

When you win, say nothing. When you lose, say less. - Paul Brown Source: Quote of the day - They Said So

Not my father's

Was layin' on my back lookin' up under the dash where the clutch pedal hung and pivoted from The pedal shaft had started rubbin' the mount... Source: WritersBeat.com

Today Is A Good Day to Die

They were the some of the bravest and wisest men that the Great Spirit put on the face of the earth. Did fighting and dying young for their women and... Source: WritersBeat.com

LinkedIn Evaluates Its Agency Roster

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LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to reduce the number of agencies it uses.  The reassessment comes after last year's acquisition of the company by Microsoft for $26.2 billion.  In response to a query, LinkedIn issued this statement:  "Our model depends on trusted agency partners from around the world. We'll also continue to explore conversations with new agency partners as new projects arise and our business needs evolve."   Source: MediaPost.com: social

Marketing Day: Branded content ads on Facebook, Apple's war on cookies & building social buzz

Source: Marketing Land - Internet Marketing News, Strategies & Tips

On Facebook, viral reach for branded-content ads eclipses standard ads

Source: Marketing Land - Internet Marketing News, Strategies & Tips

We're already seeing the fallout from Apple's war on cookies

Source: Marketing Land - Internet Marketing News, Strategies & Tips

From algo to aggro: How SEOs really feel about Google algorithm updates

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Living Long But Shackled

A twenty-one-year old, who strongly believes his or her country, enlists in the military. The soldier knows beforehand he or she has made a risky... Source: WritersBeat.com

Email Addresses Part Of Ancestry Data Leak

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Ancestry, the family history site, has alerted users of a potential data exposure. Email addresses were included. Source: MediaPost.com: social

Snapchat Building 'Stories Everywhere' Product

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Snapchat is developing a new product called Stories Everywhere that will take its Stories feature from the namesake mobile app and make them available across the web. Source: MediaPost.com: social

Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018

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"We believe that next year, we may see the formation of a new kind of cult: one built around an influencer who manipulates social media, monopolizes attention and mobilizes their fans, a la Trump," says TBWA's Sarah Rabia Source: MediaPost.com: social

The Video Digital Strategy That Didn't Work In 2017, And The Ones That Did

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SimilarWeb released findings of a failed digital strategy and successful ones that include referring traffic through strong influencer networks, taking advantage of new holidays, and gaining traffic from low-demand search terms using long-tail keywords. Source: MediaPost.com: social

Agency Offers 'Gift Rapping' Service At Shopping Mall

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The basic idea was to find a freestyle rapper, set them up at a mall kiosk in the Washington, D.C. area near the agency's offices, and have them create customized "freestyle gift raps" that shoppers could share with family and friends via social media. Source: MediaPost.com: social

Here's what you need to know for email marketing success in 2018

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Building social buzz: Our top 10 social media marketing columns of 2017

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Google, Wpromote: Predicting Lifetime Value Of Customers In 2018

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Independent digital agency Wpromote focuses on helping brands define, understand and predict the lifetime value of customers. This has become one of the more innovative search strategies in 2017. Source: MediaPost.com: social

Bold Prediction For TV In 2018: Guns, Guns And More Guns

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Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the point, TV in the new year will continue in its role as a kind of national showcase for violence in all its forms. Source: MediaPost.com: social

Team internet reunites a man with an envelope full of money after he left it in the pub

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Here's a tale of lost and found that'll restore your faith in humanity. A pub in London rallied to find the owner of a packet of wages that had been left on the premises in the run-up to Christmas. And, much to the relief of the internet, the pub jolly well found him!  SEE ALSO: This teddy was flown 200 miles to reunite with the little girl who lost him The Alexandra pub in Wimbledon, south west London, tweeted out a photo of an envelope containing someone named Mariusz's Christmas wages. "Mariusz, we found your pay packet in the Alex on Thursday night," read the tweet. "You haven't lost it, we've got it!"  Read more... More about Watercooler , Uk , Social Media , Social Media Campaign , and Lost And Found Source: Social Media

Why Working 9-To-5 Hours Doesn't Work For Everyone

On average, Americans work 8.8 hours a day. This is undeniably the norm across most of the Western world. Most employers expect a 9-to-5 work […] The post Why Working 9-To-5 Hours Doesn't Work For Everyone appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

This Facebook Ad Experiment Generated $1.1 Million

We write quite a bit about the most effective ways to use Facebook. Source: Marketing

Are Social Apps Bumming People Out?

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At least on a national level, good news has recently been in short supply. Folks have more cause for disagreement, with more platforms on which to butt heads than ever before. It should come as no surprise, then, that people aren't in the best mood when using social apps like Facebook and Twitter. Source: MediaPost.com: social

How to Repurpose Blog Content Into Short-Form Social Media Updates

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Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you'll discover six steps to turn long-form blog posts into short-form content for social media. #1: Curate Quotes and Takeaways From Your Top Blog Posts To convert long-form blog posts into social media posts that [...] This post How to Repurpose Blog Content Into Short-Form Social Media Updates first appeared on . - Your Guide to the Social Media Jungle Source: https://www.socialmediaexaminer.com/how-to-repurpose-blog-content-into-short-form-social-media-updates/

Are you day trading?

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The volatility of bitcoin turns the people who own it into addicts. At any given moment, it's up $100 or down a thousand. When it's up, you think you're brilliant, that you somehow had something to do with it. And...              Source: Seth Godin's Blog on marketing, tribes and respect

Ellen DeGeneres

"Nothing says holidays, like a cheese log." Source: Funny Quote of the Day

Infiniti Plays Up Seat Comfort In 'Thrones'

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The spot, which breaks Jan. 1, was created by Infiniti and the brand's creative agency, 72andSunny Los Angeles. The effort also includes a variety of shorter films on Infiniti's social media channels. Source: MediaPost.com: social