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Showing posts from January, 2018

All Prose Responds to Work

That you can learn to write better is one of our fundamental assumptions. No sensible person would deny the mystery of talent, or for that matter the mystery of inspiration. But if it is vain to deny these mysteries, it is useless to depend on them. No other art form is... Source: Advice to Writers

Excavate!

When you're shit outta luck-- It's like falling,--falling forevermore; Everybody flying around the muck; Even that woman who died, the whore! Or... Source: WritersBeat.com

Facebook promoted lies and conspiracy theories following Amtrak crash

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Facebook just can't help itself.  Following news Wednesday morning that an Amtrak train full of Congressional Republicans crashed into a truck , the social media site was soon promoting conspiracy theories and lies purporting to explain the sinister forces behind the tragedy that left one person dead.  SEE ALSO: This was the year we turned on social media For a company that has publicly and repeatedly been accused of enabling the spread of so-called " fake news ," this is just yet another major misstep in a long line of missteps .  First spotted by The Daily Beast's Ben Collins , Facebook's screw up du jour involved the "People Are Saying" section of Trending Topics . The phrase "Charlottesville, Virginia," which is near where the train wreck occurred, was trending, and clicking through brought a Facebook user to a page with information about the incident.  Read more... More about Facebook , Amtrak , Mark Zuckerberg , Social Media , and F

Inspiring Quote of the day - They Said So

One voice can change a room, and if one voice can change a room, then it can change a city, and if it can change a city, it can change a state, and if it change a state, it can change a nation, and if it can change a nation, it... Source: Quote of the day - They Said So

Facebook Registers Small Dip In User Time

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CEO Zuckerberg said the decline was a direct result of ongoing changes to Facebook's News Feed, which include promoting more "meaningful" content and user engagement, while discouraging passive video viewing and lower quality content. Source: MediaPost.com: social

Sprout Social Supports Posting Single-Image Instagram Posts

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Sprout Social will support Instagram's new scheduling feature, which allows brands and their agency partners to share single-image Instagram posts directly on their feeds. Source: MediaPost.com: social

Super Bowl Viewers Embrace Multiple Screens

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Nearly half (47%) of respondents to an Adtaxi survey said they will use secondary media to consume Super Bowl-related content, while viewership via streaming services is expected to be up 45% from last year. Source: MediaPost.com: social

Lawmakers Press Facebook And Twitter On Russian Role In #ReleaseTheMemo

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"As the 2018 election season begins in earnest, we cannot allow Russia or any other outside power to manipulate U.S. public opinion or degrade Americans' trust in the authenticity of domestic political and policy debates," two Democratic lawmakers say. Source: MediaPost.com: social

Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Source: Marketing Land - Internet Marketing News, Strategies & Tips

What to get right before launching a global business

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Channel your inner explorer to find link-building prospects

Source: Marketing Land - Internet Marketing News, Strategies & Tips

How location data accuracy leads to stronger personalization

Source: Marketing Land - Internet Marketing News, Strategies & Tips

'HGTV Magazine' Experiments With Property Brothers Cover

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HGTV Magazine, one of Hearst's most successful shelter titles, debuted a new cover style featuring people. The first boasts the popular Property Brothers, showcased in a 19-page photo-heavy story. The new cover design also hopes to expand the magazine's ad base. Source: MediaPost.com: social

BEC Attacks Hit Almost All Firms In Second Half Of 2017: Report

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A staggering 96% of the companies studied were hit by Business Email Compromise Attacks in 2017, according to Agari. Source: MediaPost.com: social

Holmes Tapped As Digital Director For 'Marie Claire'

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Holmes will oversee Marie Claire's online presence, including editorial content, social media and original video production. Source: MediaPost.com: social

6 hot trends travel brands should watch in 2018

Source: Marketing Land - Internet Marketing News, Strategies & Tips

New TaylorMade Project (a) and Project (s) Balls Unveiled

New TaylorMade Project (a) and Project (s) Balls Unveiled - Two performance balls join the TP5 and TP5x to cater for different price and performance preferences Two new balls join the TP5 and TP5x to cater for different price and performance preferences This article New TaylorMade Project (a) and Project (s)... Source: Golf Monthly

PGA Tour Introduces New Chatbot

PGA Tour has introduced a new automated bot called Chatbot for fans to access information like scores, tee times and highlights. PGA Tour has introduced a new automated bot called Chatbot. This article PGA Tour Introduces New Chatbot appeared first on Golf Monthly. Source: Golf Monthly

90-Year-Old Golfer Gets Hole-In-One!

Ken Robertson holed his tee shot at the par-3 15th at Leamington & County Golf Club in Warwickshire. Robertson holed his tee shot at the par-3 15th at Leamington & County Golf Club in Warwickshire. This article 90-Year-Old Golfer Gets Hole-In-One! appeared first on Golf Monthly. Source: Golf Monthly

Malware-Free Phishing: The New Cyber Threat

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A growing phishing scam is designed only to harvest users' log-in credentials. Barracuda's Asaf Cidon explains it. Source: MediaPost.com: social

Millennial Moms: The Misunderstood Influencer

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There's a lot of uncertainty among brands about which consumer groups hold the key to influence in their digital marketing. Somewhere on the Venn diagram nestled between Millennials and Moms are the new power influencers: Millennial Moms. Did you know that 83% of new moms are Millennials? Source: MediaPost.com: social

How Advertisers Can Regain The Brand Differentiation They Lost In 2017

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The most imperative issue threatening brands this year isn't particularly new. In fact, it's been with us for a while. Source: MediaPost.com: social

Guac Lovers Run Amok In AFM's Latest Super Bowl Spot

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In the ad, residents of an artificial world, designed to seal in all that's healthy and seal out all that's "bad," freak out when they realize that they have ample avocado supplies, but the chips have been left outside. Source: MediaPost.com: social

Innovid partners with mobile ad platforms to upgrade VAST

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Conversica expands channels, markets with Intelligens acquisition

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Carnoustie Wins Environmental Golf Course of the Year 2018

Carnoustie Golf Links has been named Environmental Golf Course of the Year 2018 at the Golf Environmental Awards. By Matt Cradock An aerial view of the finishing two holes with the Barry Burn, the par-4 17th and the par-4 18th towards the clubhouse Carnoustie Golf Links has been named Environmental Golf... Source: Golf Monthly

Golf Monthly Podcast Episode #2 – James Heath

Episode #2 of the new Golf Monthly podcast sees Neil Tappin chat to veteran Pro James Heath on the ups-and-downs of life on Tour Neil Tappin chats to veteran Pro James Heath on the ups-and-downs of life on Tour This article Golf Monthly Podcast Episode #2 – James Heath appeared first... Source: Golf Monthly

Q&A: Post Trump, Brands Need More Stories, Fewer Stands

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After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more than ever. Source: MediaPost.com: social

Tax Season Is Ad Time For Henry.tax

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In an attempt to differentiate itself from tax preparation rivals, Henry.tax and AOR SocialFly Agency are launching the personal tax preparation's first ad campaign. Source: MediaPost.com: social

Minnesota Tourism Leverages Super Bowl Interest

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There is never a better chance to sell yourself than when millions of visitors converge for a massive event like the Super Bowl. Which is why Explore Minnesota Tourism is introducing what it calls the first, single-brand installation in downtown Minneapolis to change perceptions of the state. Source: MediaPost.com: social

Yellow Tail Expands Local-Buy Work-Around For SBLII

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Last year, Yellow Tail became the first wine brand in nearly 30 years to advertise on the Super Bowl by making local ad buys in 70 markets. Source: MediaPost.com: social

This family took on the TidePod challenge and it's not what you think

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The Oribello family in Colorado pretended to take part in the Tide Pod Challenge by swapping out the detergent pods for frosted treats. The family claims to have posted the video to raise awareness of the dangers of eating TidePods. Some in the comment section praised them for their successful prank, while others criticized their actions.  Read more... More about Watercooler , Twitter , Youtube , Viral Videos , and Home Source: Social Media

Anthony Noto left Twitter's ad business in a better place despite revenue declines, say ad buyers

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Bushnell Partners With Five European Tour Caddies

Bushnell has announced it will be partnering with five professional caddies to act as ambassadors on the European Tour in 2018. Bushnell has announced it will be partnering with five professional caddies to act as ambassadors on the European Tour in 2018. This article Bushnell Partners With Five European Tour Caddies... Source: Golf Monthly

Iconic Golf Equipment Of The Modern Era

We look at pieces of pioneering golf equipment, from the Ping Anser putter to the Titleist Pro V1 golf ball We look at some pieces of pioneering golf gear, from balls to drivers This article Iconic Golf Equipment Of The Modern Era appeared first on Golf Monthly. Source: Golf Monthly

Big companies are treating Amazon like a branding channel

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Fact or Fiction? Social Media Signals Are a Search Engine Ranking Factor

For a while now, the Google search algorithm has been considering social media signals as one of its ranking factors. However, many SEO experts argue […] The post Fact or Fiction? Social Media Signals Are a Search Engine Ranking Factor appeared first on Jeffbullas's Blog. Source: Jeffbullas's Blog

The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Mobile Social Video Thrives, But Print Likely Down A Third In Three Years

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Ad spend is deserting print to line up behind mobile social video. Source: MediaPost.com: social

Spark Foundry USA Taps Giacosa For Analytics and Insights Role

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Lisa Giacosa has rejoined Publicis Media as head of analytics and insights for Spark Foundry USA.  The role is new and according to the agency signifies its "commitment to create enterprise-wide, sustainable solutions for its clients' businesses."  Giacosa will be tasked with leading Spark Foundry's overall analytics and insights vision, developing solutions that drive business outcomes. She will also collaborate with Publicis Groupe leadership to identify growth opportunities for local and global clients. Based in New York, Giacosa will report into Sarah Kramer, chief client and operations officer.  Giacosa joins Spark Foundry from Kimberly-Clark where she was global head of media. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and then as senior vice president global social media director, video lead and mobile at Starcom Mediavest Group in Chicago.   Source: MediaPost.com: soci

Twitter Scam: Fake Followers. Can You Buy Fake TV Fans, Too?

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As social media metrics become indicators of popularity, they take on a new level of importance. This would also include views on YouTube and other digital media platforms. Fake accounts will remain an option for disreputable providers. Source: MediaPost.com: social

Kind Spends $6M On Product Giveaways; Eschews SB Ad

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The brand - which to date has not run a Super Bowl ad, but has employed sampling as a key strategy since 2004 - says it believes that having people try its bars is a more efficient way to win new customers Source: MediaPost.com: social

LBJ Shares The Spotlight — Finally — In 'Building The Great Society'

Lyndon Baines Johnson was an outsize character who gets a lot of credit for his adminstration's successes — but he didn't do it alone, and Joshua Zeitz' new book looks at his most influential aides. Source: Book Reviews : NPR

3 ways humans can do PPC better than machines alone

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Ping Signs Tony Finau To Equipment Contract

Big-hitting American Tony Finau has signed a multi-year agreement to represent Ping. By Matt Cradock Big-hitting American Tony Finau has signed a multi year agreement with Ping This article Ping Signs Tony Finau To Equipment Contract appeared first on Golf Monthly. Source: Golf Monthly

New Look Wilson Staff Infinite Putter Range

New Look Wilson Staff Infinite Putter Range - Wilson Staff has had a complete redesign of its latest range of Infinite putters. Wilson Staff has had a complete redesign of its latest range of Infinite putters. This article New Look Wilson Staff Infinite Putter Range appeared first on Golf Monthly. Source: Golf Monthly

As Facebook Prioritizes Local News, Industry Experts Respond

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Facebook announced it would begin to prioritize local news outlets in the feeds of its users, emphasizing that local communities benefit and trust the outlets closest to them. How do involved executives see the move? Source: MediaPost.com: social

Video Ad Options Still Strong On Social Networks

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At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests. Source: MediaPost.com: social

Video Ad Options Still Strong On Social Networks

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At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests. Source: MediaPost | Social Media Insider

Latest Instagram Update Lets You Schedule Posts in Advance

Although the exact day and time you post content to Instagram matters less than it used to -- since your followers' newsfeeds are now organized by relevance, engagement, and other factors versus post age -- it's definitely still important. Source: Marketing

Golf Pride Align Technology Now On Tour Velvet Grips

Golf Pride Align Technology Now On Tour Velvet Grips - Golf Pride Tour Velvet Grips now feature the revolutionary Align technology for consistent hand placement Consistent hand placement now made easier on Golf Pride's most popular grip on tour This article Golf Pride Align Technology Now On Tour Velvet Grips appeared... Source: Golf Monthly

Suzann Pettersen Says Trump Cheat Quotes #FakeNews

The LPGA Star was quoted in a Norwegian newspaper saying Donald Trump "cheats like hell" but wrote a statement of defence on Facebook Suzann Pettersen has hit back after quotes emerged of her saying President Trump "cheats like hell" This article Suzann Pettersen Says Trump Cheat Quotes #FakeNews appeared first on... Source: Golf Monthly

How to Drive Traffic With Your Facebook Cover Photo

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Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you'll discover how to use your Facebook cover image to generate clicks that convert into leads. Why Use Your Facebook Cover Photo in a Lead Capture Campaign? One frustration for businesses on Facebook [...] This post How to Drive Traffic With Your Facebook Cover Photo first appeared on . - Your Guide to the Social Media Jungle Source: https://www.socialmediaexaminer.com/how-to-drive-traffic-with-facebook-cover-photo/

2 Simple Frameworks That Will Make You a Better Storyteller

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, "Well, I'm no Hemingway!" or some other nervous response. Source: Marketing

Princess Watermelon Seed

That thou art shamed, That thou art exigent, Heedless, the arms-- Against the rotten soil;-- The turbulence of the world. RIP Was I ever in... Source: WritersBeat.com

Your corner of the sphere

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What sort of novel do you want to write? What does your restaurant offer? What about that new record you're recording? It's tempting indeed for you to seek to be high quality, low priced, durable, with excellent service, less filling,...              Source: Seth Godin's Blog on marketing, tribes and respect

Southwest Air Uses Facebook To Leverage Puppy Bowl Sponsorship

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The sponsorship helps the airline reach new audiences of Puppy Bowl/Animal Planet fans and animal lovers, Southwest Airlines' Bethany Evans tells "Marketing Daily." Source: MediaPost.com: social

Vonnegut's 8 Rules for the Short Story

1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted.2. Give the reader at least one character he or she can root for. 3. Every character should want something, even if it is only a glass of water.... Source: Advice to Writers

Corona Extra, Angry Orchard Sign On As Kentucky Derby Sponsors

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This is Corona Extra's first involvement in the horse race, which draws in approximately 19 million viewers and 160,000 attendees for one of the biggest sports events in the country. Source: MediaPost.com: social

The Ultimate Social Media Holiday Calendar for 2018 [Resource]

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you... Source: Marketing

How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars

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Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year for a single Super Bowl spot-on a snack bar give-away promotion. Source: MediaPost.com: social

Inspiring Quote of the day - They Said So

I know for sure that what we dwell on is who we become. - Oprah Winfrey Source: Quote of the day - They Said So

5 Famous Books Saved from the Dumpster

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The road to publication is paved with headaches, heartaches, and crumpled up balls of paper. No one knows this more than the following authors. Their work went on to achieve worldwide acclaim, but in the beginning, it took an unlikely—and often unsung—literary hero to save their manuscripts from obscurity. Read on for a behind-the-scenes look at the big books that barely made it to the shelf. Stephen King 's Carrie Bad Beginnings : In 1973, King and his wife Tabitha lived in a trailer. Struggling to make ends meet, he began writing a story about a teen outcast named Carrie White. The process, however, was not an easy one; compounded by the fact that King was modeling his main character on two girls he knew in high school who had both died at an early age. Eventually, he gave up. "I couldn't see wasting two weeks, maybe even a month, creating a novella I didn't like and wouldn't be able to sell. So I threw it away," King wrote in his memoir, On Writing . To

Instagram gave brands a hot new feature, but still won't give users a chronological timeline

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Instagram's latest update is totally here for you — as long as the you in question just so happens to be a major brand account on its platform.  That's right, as of today , businesses now have the ability to schedule posts. And new features are all good and fine, I guess, but what I'm really trying to say here is maybe Instagram could have released a chronological timeline instead? SEE ALSO: This was the year we turned on social media Sure, scheduling posts will help Wendy's social media team get that definitely important burger content to the company's followers at 2 a.m. or whatever, and Instagram's developers should be praised for making this crucial innovation possible, but maybe they could have instead spent some time building a toggle switch for users to turn off the terrible algorithmic timeline?  Read more... More about Instagram , Timeline , Social Media , Kevin Systrom , and Tech Source: Social Media

Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Facebook Urged To Scrap Messaging App For Kids

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Facebook's new messaging service for pre-teens is likely to "undermine children's healthy development," advocates say in a new letter to CEO Mark Zuckerberg. Source: MediaPost.com: social

Facebook Bans Cryptocurrency Ads

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While not all cryptocurrency might be bad, there are just too many bad actors using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network. Source: MediaPost.com: social

Fred's Fifth Favour-Part One

FRED'S FIFTH FAVOUR WIDOW, 92, RAPED AND STRANGLED Thus in black bold capitals ran the proclamation on the board. It sat outside the shop... Source: WritersBeat.com

Are you getting credit for all of your organic visits from GMB?

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Facebook will ban all ads promoting cryptocurrency

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Recognizing the subtle signs that point to possible ad fraud

Source: Marketing Land - Internet Marketing News, Strategies & Tips

Customer loyalty: A key ingredient for successful local search results

Source: Marketing Land - Internet Marketing News, Strategies & Tips

In New Campaign, BurgerFi Targets The Weirdly Exceptional

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The fast-growing chain plans to expand its franchise base to some 500, with 25 planned for this year. Ads are running on its social channels, radio, outdoor and in its restaurants. Source: MediaPost.com: social

What Makes a Super Bowl Commercial 'Millennial Friendly'?

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Every year, I sit down with my students and ask just that - and opinions often vary. Some prefer emotional tear-jerkers starring the Anheuser- Busch Clydesdales, others favor funny ads, like your typical Doritos commercial. Source: MediaPost.com: social