It's Time To Apply Digital Video Metrics To TV Ratings

If we focus on duration of viewability for cross-screen video, then it makes sense to do the same for the television audience. Measuring duration of "watching" TV would deliver more valuable data to networks and advertisers to improve impact.

Source: MediaPost.com: social

Comments

Post a Comment

Popular posts from this blog

Trump fixer Michael Cohen pleads guilty and promptly gets roasted for his crimes

Image
Remember back in 2015 when Trump's lawyer Michael Cohen joked about sending Hillary Clinton to prison? It's funny how things change. It now appears that Cohen, not Clinton, will be the one headed to prison. On Tuesday, Cohen reached a plea deal in the Southern District of New York, pleading guilty on charges that include campaign finance violations from his time working on the campaign of President Donald Trump. SEE ALSO: Paul Manafort found guilty on 8 counts and the internet can't stop smirking According to the Associated Press , Cohen could spend between four and five years in jail. Between news that former Trump campaign manager Paul Manafort was found guilty of tax fraud and Cohen's plea, news fiends' attention was divided on Tuesday. Still, the internet found time to craft some five-star memes, GIFS, and tweets about Trump's right-hand man.  Read more... More about Social Media , Twitter Reactions , Michael Cohen , Watercooler , and Web Culture Sourc
Read more