How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays

This week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here's my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers' decisions. And what's a better way to accomplish that than to actually get that... [Read More...]

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