As NFL Ratings Drop, Advertisers Need To Call An Audible On Their Digital Campaigns

We're in the thick of it, people: Coolers are filled, grills are hot, Sundays are reserved for all things football ... but NFL ratings are down 15% since 2015, according to the Daily Wire. This comes as no surprise, though, with the rise of connected devices - everything from smart phones to smart TVs - consumption of football, overall, is evolving. Fans no longer have to be on their couch, with their TVs on, as soon as the whistle blows in fear of missing the game. They can plug in at a moment's notice, on any device, and even multitask without missing a play.

Source: MediaPost.com: social

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