CNN Considers Turning 'Great Big Story' Brand Into OTT Network

CNN is weighing whether to turn its "Great Big Story" video brand, which publishes short-form videos on social platforms and YouTube, into a full-fledged OTT service. With an average viewer age of 27, GBS "is really the bullseye for what advertisers say they want to reach," said CNN president Jeff Zucker.

Source: MediaPost.com: social

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