Oh, Snap: Why An Identity Crisis Is Behind Wall Street's Biggest Flop

When Snap revealed its third-quarter earnings on Nov. 7, there was a collective (although not entirely unexpected) groan from Wall Street. A golden child-turned-black sheep with revenue landing $30 million shy of expectation, Snap isn't so much on a slippery slope as it is plummeting toward imminent demise. But how did this happen -- and more importantly, can Snap still save itself?

Source: MediaPost.com: social

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