LinkedIn Evaluates Its Agency Roster

LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to reduce the number of agencies it uses. 

The reassessment comes after last year's acquisition of the company by Microsoft for $26.2 billion. 

In response to a query, LinkedIn issued this statement: 

"Our model depends on trusted agency partners from around the world. We'll also continue to explore conversations with new agency partners as new projects arise and our business needs evolve."

 

Source: MediaPost.com: social

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