Millennial Moms: The Misunderstood Influencer

There's a lot of uncertainty among brands about which consumer groups hold the key to influence in their digital marketing. Somewhere on the Venn diagram nestled between Millennials and Moms are the new power influencers: Millennial Moms. Did you know that 83% of new moms are Millennials?

Source: MediaPost.com: social

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