Fake News, The Good Kind: No Joking (Okay, Some Joking)

Those of us in the brand marketing news business brace ourselves every year for the inevitable deluge of April Fool's Day-inspired "news." This year, marketers seem to be grasping that tricking the media is not in their best interest and are being up front that their efforts are spoofs. There seem to be more offerings this year than ever before.

Source: MediaPost.com: social

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