Gen X: 'The Forgotten Generation' By Name, By Advertisers In Real Life

Generation X, ranging in age from late 30s to early 50s, is oft referred to as the "forgotten generation." Advertisers have taken this moniker literally, as the generation sandwiched between Baby Boomers and Millennials is scarcely targeted by them. To quote Julia Roberts in Pretty Woman: "Big mistake. Big. Huge!"

Source: MediaPost.com: social

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