Case Study: How Penguin Press Made 'Little Fires Everywhere' a Roaring Success

"The firemen said there were little fires everywhere," Lexie said. "Multiple points of origin. Possible use of accelerant. Not an accident." [Little Fires Everywhere] It's no accident Celeste Ng's second book, Little Fires Everywhere, has spent 35 weeks on The New York Times' Hardcover Fiction list. The Penguin Press team strategically...

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