Holy Name Medical Center and agency Barker are attempting to pivot away from more somber-toned healthcare marketing ads by highlighting individuals' real-life stories. This is the first work for the 361-bed acute care facility by the New York-based ad agency. The creative retells actual cases, including a cancer survivor and new mother, as a platform to showcase the institution's ability to provide positive experiences. "Healthcare should be about the patients, and the level of care they receive, so we are happy to help showcase these amazing real life stories of people overcoming their health obstacles thanks to Holy Name in a positive, emotional and vibrant way," says John Barker, Chief Idea Officer, Barker. The "This Place is Different" creative, which features lines like "This is What a New Lease on Life Looks Like," and "This is What Three Years Cancer Free Looks Like," runs across social, digital, local billboards and print in...