Real Recognizes Real: Why Brands Aren't Relying On Stock Photography

There is a reason why brands like Nivea, Pernod Ricard, Heineken, and Coca-Cola are killing it on social media and building stronger connections with consumers. They aren't relying on stock imagery. Rather, they are crowdsourcing authentic images that align with their brand message and values.

Source: MediaPost.com: social

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