Finding A Balance On Social Channels

Social touches every single department, relationships with other teams are crucial to push forward the vision and belief, says Sarah Neal Simpson, Global Social Lead, Uber. You're dealing with customer services questions, influencers, celebrities and that's where it becomes a much bigger undertaking. If you're social completely, it's much bigger than an Instagram post. Jennifer Mangold, Senior Manager, Global Social Media, HomeAway.com, agrees and says her company is working to take the customer service element out of social as it's such a big part of it. Listen to them discuss the ways in which DTC companies are finding a balance and building brands in social.

Source: MediaPost.com: social