"Zeige Deine Wunde" (show me your wound)

Joseph Beuys didn't make pretty art. When I was 12, I saw an exhibit he had at the Guggenheim in NY. As its centerpiece was a 3,000 pound block of lard, wrapped in felt. It was bizarre, it smelled a bit and forty or more years later, I haven't forgotten it. Beuys was transformed by […]

       

Source: Seth Godin's Blog on marketing, tribes and respect