Facebook Ad Expansion Slows, Advertiser Backlash Cited

Facebook's turbo charged ad expansion has begun to slow, cooling to a 16% rate of growth in the third quarter -- down about half the rate of the beginning of the year -- according to estimates released today by Standard Media Index. The data, which is drawn from a pool of the industry's largest agency holding companies is based on actual media-spending, and shows that after beginning the year with a first quarter expansion of 35%, Facebook is now barely keeping pace with overall digital ad marketplace growth.

Source: MediaPost.com: social

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